Mac Millie Is Back!
And this time around he’s back with a retail album, his first entitled Persuade • Inform • Entertain. A monumental piece of art, this album is and it starts right from the cover art. Designed by S7NLEE with additional illustrations from Carl Reed of Xodustudios. A idea that Mac and S7NLEE came up with. That later evolved into what you see now.
The album recorded exclusively at MADDLABB Studios, in Chicago by S7NLEE. Another reason for the sound we hear. Any artist that records at the MADDLABB will tell you. “They love the intimacy and comfortable atmosphere of the spot. And the sound that comes out of there.” So you can imagine the vibe Mac had when recording his songs. He’s was right at home.
16 tracks of homegrown hiphop, soul and trap. In the past like most artists. Mac released mixtapes via internet on sites like Dat Piff. Over industry tracks and some indie producers. Some of which via Gothic Soul, but didn’t include many that S7NLEE produced. So PIE carries two milestones along with it because all of the songs are produced by S7NLEE. You probably wouldn’t have thought that, by sounds of each track. I think that’s due to Mac’s track selection for the album. He made sure to have a variety of styles, so to speak.
So let’s get into this PIE. Opening with the “GuttA $Hit” slowed down was a great idea. Considering it goes right into the song afterwards. Mac giving you the “Initiation”, as it’s titled. I was told “GuttA $Hit” was a late addition to the project. It was after S7NLEE posting the track to his beat store site, S7NLEE.COM. That ultimately caught Mac’s attention. The track is hot though. I would have wanted it for my album too, Lol. It’s definitely a great track to kick your album off with. “theDanRyan” is a laid back drive in Chicago. It’s smooth. It open’s as such with city noise and a car starting, setting the mood. “SFV” is a mid-tempo weed song. “I’m smoking on some Cali” is whats chanted in the hook. Avalla Henning joins Mac on the hook of this one. “Young Kingz” embodies the mindset of a focused mind set. The determination that a young man should have when building on his journey. I really love the melodic feel of this one. Possibly the coolest song on the album, next to “theDanRyan”.
“Sauce” the lead single. This high energy song starts off with dialog from an interview with Gucci. As he breaks down the importance of having the sauce and how you have to inquire the sauce. “You can’t be born with it”, Lol. As Gucci states. It’s definitely single worthy and should surely create a buzz for it self. “Moves” keeps thing’s moving along with it’s uptempo pace and anthem hook. Club worthy this song is, as Yoda would say. Speaking of anthem’s. This next one is sure to be the smokers and 420 celebrators anthem. “Get 2 Dabbin'” has this rock song sort of vibe to it. The energy that builds up in each verse as you anticipate the arrival of the hook is dope. I love this song. I hope he plans on doing visuals for it.
“Numb” is a special. It’s a commercial song, but it still pokes at your emotion. A song for the times is how I label this one. Touching on a few subjects that’s felt through out the country. I wonder how this song came about? Was it the track or did Mac just feel it one day and wrote the song. Nice. Here’s your warning. As Mac let’s you know that you need to “Watch Em”. This one is about haters and your friends for that matter.
I wasn’t planning on speaking on all the songs, but I’ve listened to this album quite a bit. So I’m a little compelled to. “Runnin” is another one of them gems. S7NLEE lets you know at jump when you hear the woman say his name. He wanted everyone to know he did this track. You hear more of a conscious side of Mac Millie on this song. As you hear Gil Scott Heron say, “Black people are running for their lives” in the hook. With that said, you already know the subject of this piece. “Out Here” carry’s in the first feature on the album as Trey Dilla joins Mac on this melodic escapade. “Hands Down” is another highlight to the album. The beautiful K love the Poet shares her special ability on this one. If you don’t know about this woman. here’s your introduction into her “good vibes only” space.
“Taught 2Fight” is a haunting groove. It open with Korryn Gaine speaking to her son. Telling him not to cry and don’t be afraid of the police. In Mac’s first verse, he says “imagine next mothers day and how they did her”. “Or continue to sip your tea.” As to say, wake up community. Powerful song and a great way to end the album. Like back to reality, story over. The album also features Popichil`O on “CTC”. Longtime friend of S7NLEE. The album is pretty much available worldwide digitally. Through these popular stores: iTunes, Tidal, Amazon Music, Spotify, Google Play, Bandcamp, Gracenote, Shazam and Target Music. Also available at Gothic Soul Entertainment website at a discount price.
A solid listen from beginning to end. Mac really made a dope independent album. Young artist coming up, take note. – Chris Turner